Mobile gaming

Mobile gaming is becoming such a big hit that there are more smartphone users whom are paying for mobile games.

Source: AppModo

Taking example of the Angry Birds phenomenon which has generated more than 200 million downloads across all platforms such as Apple and Android. Statistics in seven countries shown that there are 63 million iOS gamers who download an average of 2.5 games a month on their iPhones, iPod touches and iPads. (Dredge 2011)

Technology advancement has developed smartphones into user friendly phones with varieties of applications. Along with technology, mobile gaming has also changed it's layout and functionality in order to keep up the ever changing technology. Compared to the classic snake game that exists decades ago, mobile gaming has now evolved into coloured display, touch screen ability and so much more exciting functions.

Game developer expects where used in the Angry Birds developing team to produce great characters and optimized touch functions for the game (Fuld, 2010). They also take into heart on the importance of social media and using it as a marketing tool. In that way, the developers will know what gamers think about the new Angry Birds features and alerting them about things (Fuld, 2010). This help to enhance the bond between the developers and the users to provide and improvise on the game for better gaming experience.

Competitive and interactive, Angry Birds uses marketing strategies to keep gamers to come back for more. A game with an easy starting level and only gets harder as the level goes up makes the game engaging and addictive as gamers get the hang out of the game, they would not cave in easily (Fleischman 2010)

Comparable with Reep's (2006) theory on document design, the purpose of a design feature is to raise a readers interest document with eye catching graphics while reflecting on the image that a designer wants the readers to have. Similarly, Angry Birds also uses interesting graphics and characters in developing the game which piques a gamers curiosity when encountering the game for the first time and then getting more focused into a game.

References
1. Dredge, S 2011, Angry Birds: 200m downloads are the tip of mobile gaming iceberg, The Guardian, 19 May, viewed 12 June 2011, <http://www.guardian.co.uk/technology/appsblog/2011/may/19/iphone-game-stats>

2. Fleischman, J 2010, Top 4 Online Legal Marketing Tips from Angry Birds, viewed 12 June 2011, <http://www.legalpracticepro.com/top-4-online-legal-marketing-tips-from-angry-birds/>.

3. Fuld, H 2010, Peter Vesterbacka, Maker of Angry Birds Talks about the Birds, Apple, Andriod, Nokia, and Palm H/P, Tech N' Marketing, 27 December, viewed 12 June 2011, <http://technmarketing.com/iphone/peter-vesterbacka-maker-of-angry-birds-talks-about-the-birds-apple-android-nokia-and-palmhp/>.

4. Reep, Diana C. 2006, ‘Chapter 4: Principles of Document Design,’ in Technical Writing, 6th ed., Pearson Edu, Inc., New York, p.173-190.